Brand History

12 unforgettable moments for your skin

Life leaves its traces. But only healthy skin is able to unfold your beauty and charisma. Against this background and with the know-how from pharmacy and herbal medicine, Dr. Hans-Ulrich SCHELLER developed the first APOTHEKER SCHELLER-products in 1986. Also in 2009 as Dr.SCHELLER, nothing has changed in terms of our quality standard: by researching the forces and active principles of nature, we develop care products which are optimally adapted to the needs of your skin.

APOTHEKER SCHELLER Natural Cosmetics is launched


The concept: Bring natural cosmetics products made of traditional raw materials with pharmacist competence into the drug store market - with an optimal price/performance ratio.

APOTHEKER SCHELLER Mineral series


Skin balance made easy: The new APOTHEKER SCHELLER series with mineral ingredients and a novel cream base brings sensitive skin into balance.

APOTHEKER SCHELLER hand creams


The best care for your hands: launch of the APOTHEKER SCHELLER hand creams.

APOTHEKER SCHELLER Aroma Vita Therapy


Stimulating relaxation: Based on the aroma therapy, the Aroma Vita Series with the aroma of essential oils provides relaxation and stimulates your body and soul at the same time.

APOTHEKER SCHELLER Natura Vital Series


A splurge of vitality for your skin: The first natural cosmetics line Natural Vital by APOTHEKER SCHELLER for mature skin is effective against wrinkles with extracts from green tea and ginseng.

APOTHEKER SCHELLER Age Protect dietary supplement


Now, natural beauty also comes from within: With an anti-age complex, the APOTHEKER SCHELLER Age Protect series protects against premature skin ageing.

Revision and expansion of the assortment


Perfectly balanced: With the skin's needs, also the APOTHEKER SCHELLER assortment grows and is, for better overview, classified according to skin types. The appearance of the series was also given a new splendor.

The new generation of hand creams


Good news for all hands: With new active ingredients, the new hand creams „Anti-Age“ and „Repair & Protection“ by APOTHEKER SCHELLER will more than live up to the modern demands on hand care.

Fresh optical appearance for the APOTHEKER SCHELLER skin care


Transparency, optimized formulas and new active ingredients: once again, APOTHEKER SCHELLER gives proof of its high demand on modern natural cosmetics in pharmacy quality.

Launch of the APOTHEKER SCHELLER body care products


A treament plus for sensitive to very dry skin: The new body care products with medical standard. Rich natural oils and innovative plant agents are balms for stressed skin.

New APOTHEKER SCHELLER hand cream range


Heyday for beautiful hands. With lotus and almond in addition to calendula, APOTHEKER SCHELLER will now focus on the power of blossoms. In context of the re-launch we have also optimized the formula of our „Classic hand cream“.

Dr.SCHELLER – natural & effective


The brand APOTHEKER SCHELLER will not only get a new name but also a new look. The new products are certified with the BDIH-seal for controlled natural cosmetics. In addition, Dr.SCHELLER applies the NanoSolves®-technology and thus combines the gentle, natural care and the deep effectiveness in an extraordinary way. The almost total absence of outer packaging supports the ecological concept of the brand Dr.SCHELLER.
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